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The Bay Area Music Collective Launches New Community Platform for San...

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5 Easy Tricks to Write Catchy Headlines | Goins, Writer

The most important part of an article is the headline. Same principle applies to blog posts; the title is where your focus should be. Here are five easy tricks. (Stumped on a creative headline?See it...

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The Most Annoying Sayings: The Epic PR News List :: PR News

If you don't want to annoy your fellow PR practitioners-or anybody fatigued by overused phrases and cliches-study this list and sharpen your self-editing skills.See it on Scoop.it, via Clear...

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On social media, practitioners finish the line, ‘PR is …’ | Articles | Home

The responses from this PR Newswire effort were then compiled into an infographic. Take a look.See it on Scoop.it, via Clear Communications

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Holiday Spirit 3.0

Confessions of a Closet Introvert… Guest Blogger: Jodi Guilbault “This seasonal feeling that rips through us all like a current is undeniable, powerful and seems to make an appearance i...See it on...

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The Jeanne Alford Daily

Ever wondered what all those tweets are really saying. Checkout the eclectic collection recieved by @jealford! Read the Jeanne Alford Daily brought to you be Paper.liSee it on Scoop.it, via Clear...

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Media Training: Anne Hathaway Artfully Diverts Today's Matt Lauer - Forbes

Facing difficult questions from the media is an art form that many executives fail to master.jeanne.alford@gmail.com's insight:Here's a great real world example of a conversation technique that we all...

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We Wait Too Long to Train Our Leaders

The average supervisor has been managing for 10 years before he gets any training.jeanne.alford@gmail.com's insight:It's never too soon to impart smart leadership advice. Thanks Jack.See it on...

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Edelman Global Survey Finds Lack Of Trust Has Become Contagious - SVW

"However, there is another "C-word" that they should adopt: Consistency. Companies have to be consistent in how they portray themselves: how they talk, what they say, and be. They have to do it once,...

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Press Release in Critical Condition After Alleged Assaultby PR Bloggers — The...

Industry weighs future of traditional formatting, considers “pulling the plug” BLINKING CURSOR, DESKTOP – February 11, 2013 – Press Rel…jeanne.alford@gmail.com's insight:For all who struggle with...

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6 Benefits of the Social Media Revolution for Small Businesses

The social media revolution changed the way that successful small businesses interact with customers and reach out to new markets. These six benefits willSee it on Scoop.it, via Clear Communications

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How the PR industry of yesteryear compares with today | Articles | Home

An infographic shows a side-by-side comparison of public relations skills and tools from a decade ago and today.jeanne.alford@gmail.com's insight:I miss some of the old school techniques...I say adapt...

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Getting Back To Marketing Basics

Why Brands Are Getting It Wrong in Social Mediajeanne.alford@gmail.com's insight:Brian makes a number of good points here.1. start thinking about how social media becomes a means toward triggering...

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Store | morgan rees

jeanne.alford@gmail.com's insight:Check out "Marketing Action Plans."Gotta do a plan? Whether marketing or positioning, branding or PR, Morgan provides a template to get you started. Take a look. Great...

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My Best Mistake: "You're Just Not a Very Good Writer"

I never fancied myself a writer but I did take the art of writing seriously. Without realizing it, I poured a lot of passion, enthusiasm and aspiration into everything I wrote. As I was coming up...

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Learning from Richard Branson: Why investing in PR saves millions in advertising

Few leaders in business know the theory and practice of PR better than Sir Richard Branson, who was given a rock star welcome by Adelaide...jeanne.alford@gmail.com's insight:Powerful validation from...

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3 Reasons Most Presentations Fail

Make your sales presentations more compelling and interesting.jeanne.alford@gmail.com's insight:Concise and good advice for any presentation planning and development. Thanks.See it on Scoop.it, via...

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3 marketing lessons an intern taught his new agency before starting

A video the impromptu applicant sent via Twitter was bold, funny and charming. It pressed all the right buttons and made an amazing first impression.jeanne.alford@gmail.com's insight:Good luck John....

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10 words to cut from your writing

Want to improve your content? Chop these words—mercilessly.See it on Scoop.it, via Clear Communications

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A Free PR Critique

If you’re a tech writer, you hear from a lot of public relations people pitching their clients’ wares. Usually, if I’m not interested in what they’re pitching, I just delete them. (The pitches,...

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Web-Based (Online) vs. Mobile (Offline) Surveys

Using a combination of online and offline surveys will give your research more depth. Learn the difference between the 2 survey types with this infographic.See it on Scoop.it, via Clear Communications

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Nuance Communications PT Lowered to $14.00 (NUAN) - WKRB News

Nuance Communications PT Lowered to $14.00 (NUAN) WKRB News Nuance Communications Inc.See it on Scoop.it, via Clear Communications

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What To Say When You Don't Like Social Media - Parade

What To Say When You Don't Like Social Media Parade I don't use social media. Some of my friends keep asking me to join social media and interact with them that way.See it on Scoop.it, via Clear...

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Truth, Transparency & Target: A Lesson in Crisis Communications

Learn some corporate crisis communications through the story of Target's CMO, Jeff Jones.See it on Scoop.it, via Clear Communications

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Before posting on social media, ask yourself: 'Would I want grandma to see...

Social media lets us express ourselves in ways we never could before. We can like people's photos and ideas with a click. We can share details of our lives in words, photos and videos right from our...

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Writing A Book: What Happens After The First Draft?

Many new writers are confused about what happens after you have managed to get the first draft out of your head and onto the page. I join (Step-by-step article: "Writing A Book: What Happens After The...

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Quoted: Hillary Clinton on social media's potential | SiliconBeat

“Too often, people use it as a weapon instead of an opportunity, and maybe one of the ways we can think together about the next phase of development of social media is a tool of outreach, a tool of...

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Businesses Are Missing Out On One Valuable Social Media Platform - Forbes

Businesses Are Missing Out On One Valuable Social Media Platform Forbes Businesses have a lot of options when it comes to social media. Twitter, Facebook, Google +, LinkedIn and Pinterest, just to...

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Unexpected Writing Lessons From a Marketing Job

Digital marketing comes with some unexpected writing lessons. You write all the time but sometimes forget that the writing has to actually be good.jeanne.alford@gmail.com's insight:What I have Learned...

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What's the Difference? Content Strategy vs. Content Marketing | SEJ

The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.See it on Scoop.it, via Clear Communications

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